Key Benefits of a Unified Platform for Loyalty, Referral Marketing, and UGC
by Prasad Dhamdhere | May 19, 2017 | Advocate Marketing, Customer Loyalty, Referral Marketing, User Generated Content | 0 comments

In one study, Gartner advised businesses that if they manage customer experience well and meet or exceed their customers' expectations, they can see increased customer satisfaction, loyalty, and advocacy. The notable thing about this advice is the flow of the important elements that starts with customer satisfaction, moves on to loyalty, and ends with advocacy. A closer look will reveal Read more...

Better than the Sum of its Parts: Loyalty, UGC, and Advocate Marketing for Manufacturers
by Prasad Dhamdhere | April 26, 2017 | Advocate Marketing, Customer Loyalty, User Generated Content | 1 comments

Just like every other industry, manufacturing has not always been exact in pinning down the actual worth of loyal customers--they're basically seen as entities that generate repeat purchases. Even though there is truth in this proposition of repeat purchases, it’s not the complete truth. The real power of loyal customer lies in his ability to bring more customers by becoming vocal about your Read more...

The Lifecycle Email Approach to Your Referral Marketing Program
by Prasad Dhamdhere | April 18, 2017 | Advocate Marketing, Refer a Friend, Sharing and Referrals | 0 comments

On average, an office worker receives 121 emails every day. In such a cluttered space, your referral marketing program emails may go unnoticed quite regularly. Besides, too much similarity and an inherent dislike of the constant bombardment of marketing content can further diminish CTR and open rate. Another reason that emails may not perform as per expectations is that email sequences fail Read more...

What Actually Generates High Advocate Marketing ROI
by Prasad Dhamdhere | March 31, 2017 | Advocate Marketing | 0 comments

It is becoming increasingly difficult for brand marketers to make an indelible impact on consumers. It is mainly due to the changing roles that marketers now have to play. Until now, a marketing department’s role was restricted to delivering a compelling message to consumers through mass media. But now the current market has divided into multiple channels, often making the Read more...

Boosting B2B Sales with Customer Loyalty + Advocate Marketing Software
by Prasad Dhamdhere | March 10, 2017 | Advocate Marketing, Customer Loyalty | 0 comments

In recent times, loyalty programs have gained more ground in the B2B segment, but same can’t be said about advocate marketing software. Reasons for this disparity are apparent. More than a transaction, customer loyalty has always been a sentiment, regardless of the business type or segment. But advocacy, which isn't just restricted to sharing and referrals, but also includes other solutions, Read more...

How to Increase Your Refer a Friend Solution Revenue by Over 500%

A Refer a Friend solution, the digitalized form of traditional word-of-mouth, is more than handy when it comes to spreading the product awareness among potential customers. But it may fall short when the goal is to achieve more than that--just like what Vivobarefoot, a British footwear manufacturer, had in its mind. Vivobarefoot presented a complex set of goals in front of Read more...