Integrating Referral Marketing And Customer Pain Points
by Prasad Dhamdhere | August 22, 2017 | Advocate Marketing, Refer a Friend, Referral Marketing

According to Mark Zuckerberg, a trusted referral is the holy grail of marketing. This is certainly not hyperbole for many marketers when you consider that 71% of companies reported higher conversions rates with referral programs. But still, 29% of those companies still haven’t refined their referral marketing strategies. More often than not, referral programs are set up and then expected to Read more...

Key Benefits of a Unified Platform for Loyalty, Referral Marketing, and UGC

In one study, Gartner advised businesses that if they manage customer experience well and meet or exceed their customers' expectations, they can see increased customer satisfaction, loyalty, and advocacy. The notable thing about this advice is the flow of the important elements that starts with customer satisfaction, moves on to loyalty, and ends with advocacy. A closer look will reveal Read more...

Better than the Sum of its Parts: Loyalty, UGC, and Advocate Marketing for Manufacturers
by Prasad Dhamdhere | April 26, 2017 | Advocate Marketing, Customer Loyalty, User Generated Content

Just like every other industry, manufacturing has not always been exact in pinning down the actual worth of loyal customers--they're basically seen as entities that generate repeat purchases. Even though there is truth in this proposition of repeat purchases, it’s not the complete truth. The real power of loyal customer lies in his ability to bring more customers by becoming vocal about your Read more...

The Lifecycle Email Approach to Your Referral Marketing Program

On average, an office worker receives 121 emails every day. In such a cluttered space, your referral marketing program emails may go unnoticed quite regularly. Besides, too much similarity and an inherent dislike of the constant bombardment of marketing content can further diminish CTR and open rate. Another reason that emails may not perform as per expectations is that email sequences fail Read more...

What Actually Generates High Advocate Marketing ROI
by Prasad Dhamdhere | March 31, 2017 | Advocate Marketing

It is becoming increasingly difficult for brand marketers to make an indelible impact on consumers. It is mainly due to the changing roles that marketers now have to play. Until now, a marketing department’s role was restricted to delivering a compelling message to consumers through mass media. But now the current market has divided into multiple channels, often making the Read more...

Boosting B2B Sales with Customer Loyalty + Advocate Marketing Software
by Prasad Dhamdhere | March 10, 2017 | Advocate Marketing, Customer Loyalty

In recent times, loyalty programs have gained more ground in the B2B segment, but same can’t be said about advocate marketing software. Reasons for this disparity are apparent. More than a transaction, customer loyalty has always been a sentiment, regardless of the business type or segment. But advocacy, which isn't just restricted to sharing and referrals, but also includes other solutions, Read more...