Recent Posts

Unforgettable Customer Service Stories with Zappos

Online footwear retailer, Zappos is venturing into new marketing territory with its True Stories campaign videos focused on delightful interactions between its customer service department and real customers. Zappos is known for its diligent customer service and they have found a way to capitalize on it even further and deepen customer loyalty through unforgettable customer service. The new ad campaign Read more…

UGC, Brands & Emotional Touchpoints on Social: Key Strategies from Sprout Social’s Latest Report

Just a month ago, Sprout Social released its meticulously crafted social media and user generated content report, Moments & Milestones: Brands, Emotional Touchpoints and UGC on social.  It once again reinforced the unavoidable role that social media and user generated content play in the lives of consumers and their buying decisions and one important customer insight has been revealed. The Read more…

2018 Retail Predictions: How You Should Be Prepared

Digitalization, ultra-connectivity, and ever-shifting customer expectations are causing seismic shifts in the retail landscape. Staying on top of these changes are key to making the most of the coming year. Here are our 4 major 2018 retail predictions and ways you can amp up your marketing strategy. A) Purpose-Driven Partnerships: Strategic brand alliances will be the core currency in 2018. It will Read more…

Holiday Referral Marketing Strategies to Bolster Sales

Even though the holiday season is a once-a-year window of opportunity to give a serious boost to revenue the truth is owning the holiday season completely is not an easy feat. This is especially true for largely commoditized products that operate in an extremely competitive market. Customers are eager to spend more around the holiday season, but breaking through the Read more…

ROI of User Generated Content: Solving the Attribution Dilemma

In an era where the trust deficit between brands and customers is at an all-time high, brands are in a dire need of unbiased content about their products. Larger-than-life ads and self-congratulatory product descriptions written by brands are not cutting it, as customers are more aware than ever of the marketing strategy behind them. People want to see real-life applications Read more…