Did you know that 90% of all purchases are subject to social influence?
According to research, consumers are more socially invested than ever before. Social media marketing is not only driving ROI, but recent studies confirm that consumers spend 22% of time online on social channels like Facebook, Twitter, and Pinterest.
Building brand advocates through social engagement is essential to success when it comes to marketing through social channels. A huge fan base is not the goal here; rather, companies should strive to have a genuine following of brand advocates who are more likely to spread the word about products. Remember, quality over quantity always wins out.
Social efforts not only have a measurable impact on brand awareness, but CMOs agree that social tools positively impact sales and customer retention. Now more than ever, social is becoming a necessity for the survival of e-commerce companies.
Check out the Social Research & Revenue Infographic to learn which strategies CMOs are utilizing to increase ROI.