“All in,” says Al the head of client success. As he pushes his non-fiat currency across the impromptu poker table chips cascade down a plastic mountain. He is giving the head social strategy, his only remaining opponent, a profoundly ambiguous look.
It’s going on 10 PM and most Annex Cloud employees have already left our LA office or have returned to their desks to respond to some last minute emails, but in the break room the two remaining gamblers are trying to guess what the deck has in store.
Although we bet our wages on the occasional team building afterhours poker game we all agree that this sort of best guess behavior doesn’t work for business, and that’s the philosophy that Annex Cloud stuck to when we built out and continue to improve upon our platform.
Historically social marketing has been a best guess sort of initiative, where marketers are forced to work off of limited or ambiguous information to shape their social campaigns. That is why the Annex Cloud platform focuses on real data, especially incremental revenue and new customer acquisition, so that marketers can make educated decisions when it comes to social marketing.
So if you’re tired of ‘guessing’ on social media, then talk to one of our strategists about using hard data and actionable information to direct your social campaigns – but if you call after 9 PM then we might be too busy gambling away our money to answer.
By Kevin Flaherty