Social Commerce over the last year has emerged to be one of the trends those ecommerce businesses that have been slowly transitioning too. Facebook and Pinterest are two of the social media platforms that come up when talking about social commerce integration. For example, Pinterest has become a hot topic around ecommerce and it’s abilities to have a high success rate for conversion for consumers. Some of the reasons for this is that Pinterest is very visual and all the content of the site is consisted of links to pictures of products that users want. Users can create boards on specific items and it’s automatically shared with friends making it a great way for a consumer to be a brand ambassador for a brand/company’s product.
A problem that occurs with social commerce is that many companies/brands treat this concept like a regular e-commerce site and expect things just to happen. Unfortunately, money just doesn’t simply roll in, it’s about participating and letting the consumer be a part of your brand/company. So, I bet you’re asking yourself how do I do something like that. Well, its simple let the consumer be a part of promotions and purchasing within the brand.
While they are a few social commerce campaigns that have succeeded and stood out it is simply due to the fact they have focused their concept on giving the consumer a reason to shop. When the consumer has an incentive involved they are more likely to purchase a product. According to the social skinny, about 60 percent of facebook users are willing to post about products/services on their Facebook timeline if they get a deal or discount.
Social commerce is an uncharted territory for most businesses, but as time evolves so will the use of social commerce making it something businesses won’t be able to ignore.