Recent Posts

How to Choose the Right Customer Loyalty Solution

  It’s a daunting task. You read review after review, compare features, check pricing, customization, integrations, the list goes on… We get it, choosing a customer loyalty program is overwhelming! Does it bring your company real return? Does it configure to your unique business model? Can it integrate with your ecommerce platform? All of these are valid questions. That is Read more…

How to Maximize Your User Generated Content Strategy

  Whether it’s photos of restaurant dishes or product reviews on Amazon; customers are evangelizing and advertising for brands all the time, for free. User generated content represents the innumerable ways in which a customer interacts with your brand. Implementing a strong user generated content strategy helps your company build credibility with existing and potential customers which translates to conversions. Read more…

Why We Love Experiential Rewards in 2019

These days, the best customer loyalty programs go way beyond the scope of the traditional points-for-purchase model. In fact, savvy customers often approach loyalty programs with skepticism, that perhaps rewards are a little too good to be true. It’s all about how you approach the program and what you plan to get out of it. That is where experiential rewards Read more…

Top Tech Integrations for Your Loyalty Program

When you went to get coffee today, probably at your local Starbucks, you may have paid with your Starbucks app. And if you did, you’re in good company. As one of the 15 million people who are signed up for and active users of Starbucks Rewards, Starbucks’ all-in-one loyalty program and social behavior software is a great example of a Read more…

5 Best Emotional Super Bowl Ads of 2019

Though this year’s big game was a bit lackluster, we were still able to see what the largest brands in the world had to offer for Super Bowl ads. This year, 53 commercials aired, with CBS charging a record-breaking $5.25 million for a single 30-second ad spot. When we think of those memorable Super Bowl commercials over the years, it’s Read more…

Which Famous Marketer Are You? A Personality Quiz

Which Famous Marketer Are You? Have you ever watched Mad Men and just been in awe by how suave Don Draper is? Or watch Shark Tank and think how cool it would be one of these gurus? Well maybe you have more in common with these famous marketers than you think. We thought it would be fun to round up our Read more…

Brand Loyalty Magic: Inside Disney’s Marketing Strategies

There is a reason Disney has grown to be one of the largest media conglomerates in the world. When we think of the most memorable brands, we can usually name competing brands in the space: Coke and Pepsi, Apple and Microsoft, etc. Disney’s marketing strategies, however, have made it so no competitors can even approach its prestige. When we think Read more…

5 Types of Influencers for Your Brand

Marketers have leveraged influencers for a long time, from athletes on the Wheaties box to celebrity chefs endorsing cookware. With the advent of social media, influencer marketing has quickly trended toward helping brands expand their reach and connect with new customers. Influencers can be highly effective when they’re knowledgeable and enthusiastic about your industry and products, especially when attracting a Read more…

White Paper: Emotional Loyalty in 2019

  We all know how the traditional rewards program model, right? A customer buys something and the retailer offers incentives like loyalty points or additional products. This is known as the transactional, or rational model of customer loyalty. Though it’s a very successful strategy, it really only considers consumers who are loyal for the reason of logical transactions. It doesn’t Read more…

6 Easy Ways to Promote Your Referral Marketing Program

According to The Word of Mouth Marketing Association, there are approximately 2.4 billion brand-related conversations each day in the United States, a breeding ground for referral marketing. Not to mention the fact that 83% of consumers say they trust recommendations from people they know (Nielsen). In layman’s terms, recommendations are the highest source of trust, making it a very important Read more…