Recent Posts

Annex Cloud Shines at Shop.org’s 2018 Digital Summit

Last week, Annex Cloud attended the annual Shop.org Digital Summit held at the Venetian Hotel & Casino in Las Vegas. Thought leaders and retail experts from all over convened to see what’s happening in the industry. Our very own Ariel Bubb gave an intriguing lecture entitled Artificial Intelligence & How it Works with Loyalty, diving into how we can use Read more…

The “Makeup” of Sephora’s Marketing Strategy

It’s no mystery that Sephora has seen major wins in the beauty industry. Since 1969, this cosmetics brand has sold millions of units in retail stores worldwide and continues to thrive today. But what is it about Sephora’s marketing strategy that sets them apart from similar companies like Ulta and Glossier? What is it about them that other brands just Read more…

Case Study: How to Build a Successful B2B Loyalty Program

B2B Loyalty Overview: It is very true that there is no one-size-fits-all loyalty program. Especially not in the business-to-business industry. The B2B space is such a specific market with a narrower audience, so it must be treated as such. That means audience segmentation and personalized incentives are that much more important. This study will review how Annex Cloud helped two Read more…

Annex Cloud’s Chris Bechtel Featured on Commerce Marketer Podcast

Episode 31: The Changing Face of Loyalty Programs This past week our VP of Growth and Marketing Chris Bechtel sat down with Greg Zakowicz on The Commerce Marketer Podcast, an award-winning program where ecommerce and retail experts discuss marketing trends, topics, and best practices. Greg is a Podcaster and Senior Marketing Analyst for Oracle + Bronto. He has consulted over Read more…

Let’s Talk Loyalty: Chief Strategist Al Lalani Discusses Customer Acquisition

We are excited to present to you a new video series called “Let’s Talk” where industry experts speak on current trends in retail and ecommerce. Topics range from customer acquisition to ROI of loyalty programs. The idea behind this series is to educate the industry on best practices for serving its customers. Our first episode is called “Let’s Talk Loyalty,” Read more…

Why Omni-Channel Loyalty Brings the Best ROI

Omni-channel loyalty can be the difference between life and death for a business. While plenty of customers will sign up for rewards, not all will return. Consumers opt for loyalty experiences that personalize, incentivize, and engage. Recent changes to the traditional points-for-purchase programs have forced companies to seek out new consumer loyalty solutions that not only meet current technological requirements Read more…

Annex Cloud Educates Industry at eTail East in Boston

This week, Annex Cloud hit the open road to set up shop at eTail East in Boston! We wanted to see what the industry has to say about the current climate of ecommerce and profitability. Our fearless leader Al Lalani gave a presentation on Retention in the Age of Distraction, which explained how the use of innovative rewards boosts customer Read more…

Why There is No “One Size Fits All” Customer Loyalty Solution

A loyalty program can truly run the gamut when it comes to features and functionality. However, some loyalty programs limit ecommerce and retail brands to plug-and-play, one-size-fits-all models. The problem with that is every business has different products, which means different goals and sales strategies. So how can a clothing brand and an electronics startup have the exact same loyalty Read more…