Recent Posts

Let’s Talk: Enterprise Loyalty Programs for Retail Brands

  Welcome back to our favorite segment, Let’s Talk! This is where thought leaders in ecommerce and retail discuss topics surrounding our industry. In this installment, our Chief Strategist Al Lalani speaks about enterprise loyalty programs for retail brands. As retailers grow, their needs become more unique to the brand. This is especially true in the case of customer loyalty. Read more…

5 Top Brands Doing UGC on Instagram

  Did you know that 47% of top brands rely extensively on user generated content for their marketing efforts (Forrester)? UGC can effectively bring a new level of authenticity to companies, showcasing the human side of your brand while building engaged communities around products and services. With ubiquitously available reviews for nearly every product and experience out there, consumers rely on Read more…

Annex Cloud VP Speaks on Retention at RecurLA

Our very own VP of Marketing Chris Bechtel recently spoke at the RecurLA Event in Santa Monica, CA where he presented “Overcoming Distractions with the Right Incentives.” During his presentation, he explains how shifts in consumer behavior and content habits are shortening customer attention spans while general consumer trust in businesses continues to fall. But there are many actions we Read more…

The Importance of Emotional Loyalty

  When we think of traditional customer loyalty, we think of the points-for-purchase rewards model. We think to ourselves “How many points do I need to can earn this item?” Many brands limit themselves to rational or transactional loyalty as opposed to emotional loyalty. Purchasers make decisions based on logical decision-making and economic incentives like rewards points, sales, and discounting. Read more…

Creating Your Full-Funnel Facebook Ad Strategy

To create a full-funnel ad strategy on Facebook, not only must you have a great funnel, but your landing pages need to be on point as well. You can write the best ad copy and target the right audiences, but if your landing pages are missing valuable information that the prospect needs to make their decision, then running a profitable Read more…

10 Customer Loyalty Marketing Tips for the 2018 Holiday Season

With the holidays coming up fast, now is the time to finalize and implement your customer loyalty marketing strategy. According to the National Retail Federation, holiday sales are expected to hit an all-time high of $720 billion in revenue, a 5% increase since last year. That being said, e-commerce and retail brands are doing everything possible to best position themselves Read more…

Have You Planned Your 2019 Customer Loyalty Strategy Yet?

They say the sales results you see in Q4 come from the work you do in Q1. With the new year right around the corner, retailers everywhere are finalizing their strategy. Perhaps you’re considering a customer loyalty program or you have one but want to see more growth. Have you and your team implemented a customer loyalty program that will Read more…

Inside the Industry’s Best Customer Loyalty Programs

Are you looking to implement a new customer loyalty program within your business or improve your existing customer loyalty program? You may be scratching your head at how industry-leading companies like Costco, Verizon and Sephora can maintain outrageously high customer retention rates while simultaneously keeping customer satisfaction high. There may seem to be a great mystery behind these organizations’ successes. Read more…

Ask an Expert: Marine Depot on Customer Loyalty

Success for Annex Cloud is when our customers are happy, they have a great experience, and we find the right result for their business. When we see those goals met, we know we’ve created a great customer loyalty program. That’s no exception for our client Marine Depot, a world leader in marine and aquarium supplies. We sat down with the Read more…

How to Add Artificial Intelligence to your Customer Loyalty Strategy

It is becoming increasingly difficult to reach customers through ecommerce. Consumers are being bombarded by messaging across every conceivable channel. Even the smallest and most distant competitors can challenge your business with fewer barriers to enter the marketplace. To make matters worse, consumer trust in brands and institutions is at an all-time low. In such a difficult landscape, it is Read more…