Recent Posts

How to Add Artificial Intelligence to your Customer Loyalty Strategy

It is becoming increasingly difficult to reach customers through ecommerce. Consumers are being bombarded by messaging across every conceivable channel. Even the smallest and most distant competitors can challenge your business with fewer barriers to enter the marketplace. To make matters worse, consumer trust in brands and institutions is at an all-time low. In such a difficult landscape, it is Read more…

Let’s Talk Referral Marketing with Al Lalani

  In this episode of Let’s Talk, our Chief Strategist Al Lalani speaks with us about best practices in referral marketing. Did you know that 7 out of 10 Americans seek opinions from their peers prior to making a purchase? Or that 49% of people say friends and family are their top source for brand awareness? The fact remains, a Read more…

Partner Spotlight: Subscriptions 101 with ReCharge Payments

You’ve probably seen subscriptions popping up left and right in ecommerce stores, maybe you’ve even thought about adding them to your own offerings? But as a store owner, does it make sense to incorporate subscriptions into your store? If only you had some data or figures that prove why it makes sense! Good news, you’re in the right place! In Read more…

7 Steps to Referral Marketing Success

In this age of information overload, 82% of customers are making purchase decisions based on recommendations from their friends and family. While brands and retailers have many different ways of earning these recommendations, many are finding the benefits of referral marketing by tapping into their customers’ networks. By offering customers incentives for referring your brand and products to their friends, Read more…

Partner Spotlight: Strengthening Your Loyalty Program with Email Personalization

Why Personalize? Personalization is far from a new trend in marketing, but there’s a big gap between what companies should be doing and what they are doing. Most companies know personalization is a powerful way to connect with customers—both to bolster brand loyalty and drive purchases—but many aren’t quite sure how to go about introducing it into their customer loyalty Read more…

10 Customer Loyalty Marketing Tips for the 2018 Holiday Season

With the holidays coming up fast, now is the time to finalize and implement your customer loyalty marketing strategy. According to the National Retail Federation, holiday sales are expected to hit an all-time high of $720 billion in revenue, a 5% increase since last year. That being said, e-commerce and retail brands are doing everything possible to best position themselves Read more…

Behind Brayola’s Brand: a Customer Loyalty Case Study

Israeli entrepreneur Orit Hashay hit it big with one simple idea: help women find better-fitting bras. After years of going to department stores, trying on bras, and asking embarrassing questions to salespeople; she thought there must be an easier way. Thus sparked Brayola, the online bra store, and personal shopper. This year, Annex Cloud had the opportunity to work with Read more…

Let’s Talk: Leveraging User Generated Content

  We’re really excited to bring back our “Let’s Talk” segment, where experts in marketing and loyalty come to discuss industry trends. This week, our Chief Strategist Al Lalani discusses best practices in user generated content. What are some practical strategies for optimizing your UGC? What do trends in peer recognition tell us? With 47% of the world’s top-performing brands Read more…

White Paper: How to Surprise & Delight Your Customers with Loyalty

Every retail and ecommerce brand has asked themselves the same question at one point: How do we surprise and delight our customers? The answer isn’t a simple one, as consumers are becoming savvier about which marketing tactics are being used to pique their interest. In fact, economic trends show that overall consumer trust is declining among institutions and business. That means it’s Read more…

Ask an Expert: MacKenzie-Childs’ CMO Speaks Customer Loyalty

Welcome to our new segment, Ask an Expert! With this series, Annex Cloud interviews some prominent figures in ecommerce and retail to gain insight on industry trends. This week, we interviewed Larry Shaw, Chief Marketing Officer of MacKenzie-Childs. Since 1983, MacKenzie-Childs has designed home decor and artisan furnishings in their quaint farmhouse in Aurora, NY. Every teapot is hand-painted and Read more…