Recent Posts

How Conversion Optimization Builds Long-Term Customer Loyalty with The Good

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a huge mistake. The point of conversion should be looked at as the start of a long-term relationship with the customer. Immediately after a purchase is when the customer is Read more…

Industry Analyst, Gartner, Features Annex Cloud in 2019 Cool Vendor Report for Loyalty Management

Annex Cloud continues to advance Loyalty Cloud, User Generated Content (UGC) and Referral Marketing in both B2B and B2C arenas. In June of this year, Annex Cloud was awarded a 2019 Loyalty360 Platinum Award with Sugarfina for Customer Experience Strategy and successfully launched Native Receipt Scanning with e.l.f. Cosmetics at its inaugural Lunch and Loyalty event at IRCE 2019. Earlier Read more…

Annex Cloud Recognized in Customer Loyalty Shortlist by Constellation Research

Annex Cloud was recently recognized by Constellation Research as part of their published Shortlist of Customer Loyalty providers. Their shortlist “presents vendors in different categories of the market relevant to early adopters.” As part of their criteria, “Successful customer loyalty programs advance the relationship between an organization and its customers beyond the elementary transactional relationships concerned with pricing and convenience.” Read more…

How Overstock Found Customer Loyalty Success

Patrick Byrne originally launched Overstock in 1999 to sell excess inventory from failed eCommerce businesses at deep discounts. Today overstock features both excess stock as well as exclusive items manufactured for Overstock. Overstock has made a name for itself in the eCommerce market and it is considered a competitor to giant amazon, especially when it comes to home goods. It’s Read more…

Social Commerce: the Future of eComm & Customer Loyalty

  It’s 2019 and social media is evolving way beyond social purposes alone. Platforms like Facebook and Instagram have taken giant strides toward implementing a seamless eCommerce experience into its functionalities. From discovery to conversion, commerce can now be facilitated from your favorite social media channels, across devices and countless supportive apps. Social media and other digital platforms have entirely Read more…

Annex Cloud Integrates Storefront Reference Architecture (SFRA) on Salesforce Commerce Cloud (SFCC)

  Annex Cloud’s SFRA integration on SFCC allows customers to build sites faster with a full library of core site capabilities developed with industry best practices. Hundreds of out-of-the-box features include cart, checkout, homepage, product detail pages, and more. This partnership with SFCC allows brands and manufacturers to hone the digital experience, optimize their CTAs, and better retain customers. “We Read more…

7 Tips for Your B2B Loyalty Program

  We all love a good loyalty program. Who doesn’t want a perk for frequenting your favorite coffee shop or beauty bar? The problem is that a lot of businesses tend to think that their loyalty programs need to only exist in the B2C world but that simply isn’t true. It appears like B2C gets all the fun stuff but Read more…

How Fashion Brands Build Customer Loyalty

  What do brands like Nike, Tommy Hilfiger, and Gucci all have in common? They all have die-hard brand loyal fans. But why? A recent study conducted by Ello Media in the UK concluded that 3 in 5 people feel loyalty towards a particular fashion brand. With 60% of people indicating loyalty to brands, it is clear that customer loyalty Read more…