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Annex Cloud Has United with Worldpay to Streamline Earning Loyalty Rewards

Annex Cloud is pleased to announce an exciting new strategic partnership with Worldpay from FIS the global leader in Payment processing. Worldpay from FIS (NYSE: FIS) is a leading payments technology company with the unique capability to power global Omni-commerce, processing 75 billion transactions annually around the globe. With an integrated technology platform, Worldpay offers a comprehensive suite of products and services, delivered globally Read more…

Annex Cloud Has United with Worldpay to Streamline Earning Loyalty Rewards

Annex Cloud is pleased to announce an exciting new strategic partnership with Worldpay from FIS the global leader in Payment processing. Worldpay from FIS (NYSE: FIS) is a leading payments technology company with unique capability to power global omni-commerce, processing 75 billion transactions annually around the globe. With an integrated technology platform, Worldpay offers a comprehensive suite of products and services, delivered globally through Read more…

Mitigate Customer Churn and Grow with Loyalty

Let’s face it, customer churn is very costly and adds more pressure to sales to help close the gap. So, in order for the business to continue to grow, sales must not only hit operating plan growth numbers, they also need to account for lower revenue caused by customer churn and find a way to close this gap as well. Read more…

Maximize Every Touchpoint in the Customer Journey

As a brand if you’re looking to increase your revenue and improve your bottom line, you need to start thinking like your customer and analyze every step of their journey with you. Customer experience (CX) consulting firm Walker declared that customer experience will overtake price and product quality as the key brand differentiator by 2020. To understand the customer journey, Read more…

Customer Acquisition Gets the Headlines But Retention Pays the Bills

Multiple research studies have shown that existing customers are your most critical asset for your business especially in difficult economic times when leads are hard to come by. However, it is also important to recognize that customer acquisition plays a significant role in growing your business. They are both important but how do you know the optimal time to invest Read more…

Social Media as a Strategy for Customer Retention and Engagement

According to a research from Loyalty 360, more than 27% of businesses included in a recent poll said that social media marketing has been the most effective channel for customer retention.  Importance of loyalty cannot be overlooked and hence a customer loyalty and retention strategy is important because it helps you reach your long term goals and increase your bottom line. Read more…

Make Customer Gratitude Part of Your Brand DNA

“Take the time to appreciate what you have, before it becomes what you had.” – Tommy Wyatt When it comes to improving customer retention, your brand should be intentional about making your customers feel appreciated. There’s a reason why almost 68% of customer retention loss happens when dissatisfied customers feel nobody cares for them. Demonstrating gratitude not only strengthens your relationship Read more…

Maximize Customer Lifetime Value with Personalization

In an increasingly competitive market, you must focus on improving the customer experience in order to gain incremental revenue. These days, customers are savvy and they know what they want. In fact, they demand it.  Improving customer experience for such savvy customers is no easy feat and personalized shopping experience is something everyone expects these days. It has never been Read more…

Mobile App Retention and Engagement Accelerate Growth

What’s the most important metric that provides real insight into the success of your mobile application? Mobile app engagement and mobile app retention. This shows how valuable your app is in the eyes of the user. This also enables you to gauge what’s working and what isn’t so that you can make necessary improvements to engage your customers and increase Read more…

Use AI to Engage and Retain your Most Valuable Customers

Dave Waters said, “Artificial Intelligence is the future and the future is here”!  According to reports, almost 85% of customers’ relationship with a brand will be carried out without human interaction in the next 5 years, which is why companies across the world are fast leveraging Artificial Intelligence (AI) to significantly enhance engagement and customer experience.  How can you retain customers in Read more…