Recent Posts

Why Customers Abandon Loyalty Programs and How To Prevent It

Loyalty programs have gradually been gaining recognition in the market. While brands were once purely focused on acquisition, marketers are slowly realizing that loyalty programs are just as important. In fact, in 2017, 75% of brands indicated that they plan to increase their loyalty program budget. In the modern, e-commerce driven world, loyalty programs are not only appreciated but expected. Read more…

5 Essential Benefits of Questions & Answers Platforms

In the age of remote consumerism, marketers have had to reshape their strategies in order to appeal to their customers. One such strategy is the renewed emphasis on a questions and answers platform. A Q&A platform can be composed entirely of questions from your customers, commonly asked questions, or a mixture thereof. The goal is to allow consumers to voice Read more…

The Dos and Don’ts of Referral Marketing Programs

A strong referral marketing program can be a great way to not only gain new customers but also to enhance relationships with your existing customers and to activate your advocates. Unfortunately, referral programs can and will fail if they are not correctly structured and executed. Just as a successful referral program will help your business, a failed referral program can Read more…

5 Visual Commerce Ideas to Boost Website Conversions

The human brain is vision-centered. The average human can process visuals 60,000 times faster than text, and 83% of the information our brains process comes in through our sense of sight. Because images are processed more quickly, they are a great way to convey a variety of information in a short amount of time and can be a great way Read more…

How to Take Your Online Customer Retention to the Next Level

Catching consumer attention is important, however, it is equally important to ensure that your customers remain with your brand. Not only do lost customers cost money—the global value of a lost customer is $243—but customers that stay with your brand are also more likely to bring in your base revenue and save your money. In fact, 80% of a company’s Read more…

31 Shopping Cart Abandonment Statistics for 2018

Marketing places a high emphasis on consumer engagement and consumer base expansion. However, an engaged consumer is not always guaranteed to buy. The phenomenon of a customer simply deciding to leave an e-commerce transaction has come to be referred to as shopping cart abandonment. The percentage of abandoned carts ranges anywhere from 50% to 80%. Here are more surprising shopping Read more…

Why Loyalty Programs Are Even More Effective with UGC

Loyalty programs have become the cornerstone of consumer retention. Not only are loyalty programs an expected part of the shopping experience, but they are also key to creating a bond between companies and consumers in an age where traditional advertising has lost its value. In addition to utilizing a loyalty program, brands and retailers alike have also expanded the traditional Read more…

3 Referral Marketing Examples to Inspire Your Brand

Referral marketing is a powerful tool for both consumer retention and consumer base expansions. Below are case studies of referral marketing examples from three different companies: Vivobarefoot, an anonymous eyewear retailer, and Marine Depot.  While each company carries different products and has a different consumer base, each was able to see rapid, significant results with the implementation of the best Read more…

How to Feature Community Generated Content in Your Emails

Modern technology coupled with the increasing influence of digital shoppers on the global marketplace has forced companies to get increasingly creative when it comes to advertising to their users. One such marketing innovation includes the commercial use of community generated content across a variety of marketing platforms, including emails. Community generated content, often referred to as user generated content or Read more…

9 Mistakes You May Be Making with Your Loyalty Program Platform

Loyalty programs have become a good way for companies to cultivate relationships with their consumers as well as to encourage brand loyalty and customer interaction. Unfortunately, not all loyalty programs are made equal, and some will even fail. Just as a strong loyalty program can bring plenty of benefits, a poorly designed or poorly executed loyalty program can hurt your Read more…