Recent Posts

2017 Holiday Retail Trends: It’s Already that Time of Year

It seems like the holidays sneak up quicker and quicker each year. While e-commerce businesses pull in 50-100% more revenue in the time between Black Friday and Christmas than the rest of the year, the holidays are still challenging in terms of keeping pace with the competition. Marketing campaigns and sales seem to stretch from October through January and there Read more…

Facebook’s New Updates Are Not That Bad For Influencer Marketing

Influencer marketing has quickly been gaining traction. According to a Facebook study, 47% of people aged 13-34 have made purchases as a result of an influencers’ recommendations. The study also suggests that 48% of marketers will increase influencer marketing spend this year. However, the response from many social media companies is very different than what we are used to seeing Read more…

Ulta’s Successful Loyalty Program Still Has A Room For Improvement

When most of the retailers are struggling and facing an onslaught of store closures, the 20% growth of Ulta Beauty is a trend breaker. The fastest-growing dedicated beauty retailer saw a surge of 23.7% in sales. Its earnings per share soared by 30.9%. Ulta is capitalizing on this momentum with plans to open another 100 stores and remodel 13 locations Read more…

Can Macy’s Revamped Rewards Program Turn Around Declining Sales?

Like many of its department store and mall focused counterparts, Macy’s has been in the middle of financial misfortune. It started with an especially poor performance last holiday season and the brand's downward spiral has continued with the closures of its 102 locations. CNBC predicts that the company’s sales could take a $575 million hit in 2017, and the Read more…

Integrating Referral Marketing And Customer Pain Points

According to Mark Zuckerberg, a trusted referral is the holy grail of marketing. This is certainly not hyperbole for many marketers when you consider that 71% of companies reported higher conversions rates with referral programs. But still, 29% of those companies still haven’t refined their referral marketing strategies. More often than not, referral programs are set up and then expected to Read more…

Pizza Hut Launched Its New Loyalty Program On August 1

On August 1st, Pizza Hut launched its new loyalty program, Hut Rewards. While the pizza chain is late to the game in terms of launching a loyalty program, its structure is fairly unique among its competitors. A spend-based rewards program gives customers 2 points for every $1 spent online or via mobile orders. 200 points earn customers a free medium Read more…

The Need To Offer Experiential Rewards In Loyalty Programs

Loyalty programs are often thought of from a limited perspective of the airline program that gives miles to frequent fliers or the retail program that gives scanty discounts to “so called” loyal customers. Even though there are numerous loyalty programs out there, I staunchly believe that most of them are plain marketing and discount programs disguised as loyalty programs. Of course, Read more…

Shining Perks Of Adding Mobility To A Loyalty Program

The avalanche-esque arrival of cell phones and internet connectivity has transformed the way customers are interacting with your business. Starting from brand discovery to researching your products and keeping up with your latest announcements, customers are using their cell phones as a gateway to explore your brand and engage with your business. This newly evolved consumer behavior isn’t shocking when Read more…

4 Reasons of Loyalty Program Abandonment….And How to Prevent It

19% of marketers listed loyalty acquisition at the top of their list as as a primary objective for 2017 and 57% of brands indicated they will increase their loyalty program budgets. Loyalty programs are now common among retail brands, but that doesn’t mean they’re all successful. Here are 4 reasons customers fail to or stop participating in loyalty programs, and Read more…

Can A Newly Launched Loyalty Program Save Buffalo Wild Wings?

In the midst of a downturn in business, award-winning wing restaurant, Buffalo Wild Wings (BWW) has launched a loyalty program. While there is little word as to whether this program is a direct result of the drop in sales, it seems like a safe assumption. BWW has seen better years, its sales have been declining for over a year and its Read more…