Recent Posts

10 Capabilities to Look for in Your Questions and Answers Software

A good question and answer platform can have plenty of advantages. For instance, consumers who can quickly find answers to their questions are much less likely to abandon their carts. Consumers who read a well-built and well-maintained questions and answers section will also feel more confident in purchasing your product. In order to create such content, you’ll need the appropriate Read more…

The 5 Types of Consumers Your Customer Loyalty Program Should Target

Loyal customers are crucial to the success of any business. Recent data has prompted many sellers to include customer retention programs as part of their overall marketing plan. After all, returning customers tend to spend, on average, 67% more than a newcomer. While cultivating a loyalty marketing program is crucial, it is also important to know that not all customers Read more…

Is Your Customer Review Platform Driving Conversions with These Features?

A strong ratings and reviews platform can be an immeasurable asset. While many U.S. consumers have lost faith in traditional advertising, the importance of reviews has escalated, with Americans trusting peers almost as much as personal friends. Studies are showing that over 90% of Americans read customer reviews before making a purchase and 84% trust reviews as much as personal Read more…

10 Benefits of Implementing a Customer Loyalty Program

Loyalty programs have been given new recognition in recent years for several reasons. First, because loyalty programs have a variety of benefits for companies, but also because they have become an expected part of the consumer experience. In today’s market, simply having a traditional loyalty program is not enough. In fact, a 2015 survey found that 42% of Americans will Read more…

Referral Marketing Best Practices: Addressing Customers’ Pain Points

In an age where consumers are often unwilling to trust traditional advertising, referrals have become the cornerstone of marketing strategy. Companies that set up referral programs report higher conversion rates because customers who are referred by a friend often become loyal customers themselves. However, most brand and retail referral programs are still not utilizing their referral campaigns and referral marketing Read more…

How Personalization Can Boost Your Loyalty Program

More and more companies today are appreciating the value of customer loyalty programs. Unfortunately, in the modern marketplace, simply having a program that rewards for purchases is not enough. Instead, an effective loyalty program should be capable of being personalized to fit consumer needs and wants. Over 50% of U.S. consumers enjoy receiving personalized communications from retailers, with the younger demographic Read more…

Retention Marketing Campaigns: How Murad Built Customer Loyalty and Advocacy

While previous company growth models have focused almost exclusively on expansion, research shows that customer retention also plays a major role in company success. For instance, 65% of a given company’s business comes from returning customers and 80% comes from the top 20% of loyal customers. In light of such research, many businesses launched retention marketing campaigns to help encourage Read more…

How to Motivate Customers to Contribute User Generated Content

User generated content—photos, videos, written submissions, and other media generated by consumers—is quickly growing in popularity as a marketing tool. In fact, according to research, 86% of businesses utilize user generated content software as part of their marketing efforts. Brands can use this content, including visual commerce, ratings & reviews, and question & answer sections, across their website, social media, emails, Read more…

Customer Loyalty and Referral Marketing Programs for Direct Sales Companies: Getting the Most Out of Your Personas

Direct sales companies are quickly becoming a major player in the marketing world. In addition to generating billions of dollars in revenue, these businesses are gaining around five thousand new customers daily. Despite their success, direct sales companies can still benefit from optimizing their customer loyalty programs and referral marketing programs. The Challenge The modern consumer expects brands to show Read more…