Recent Posts

Make Customer Gratitude Part of Your Brand DNA

“Take the time to appreciate what you have, before it becomes what you had.” – Tommy Wyatt When it comes to improving customer retention, your brand should be intentional about making your customers feel appreciated. There’s a reason why almost 68% of customer retention loss happens when dissatisfied customers feel nobody cares for them. Demonstrating gratitude not only strengthens your relationship Read more…

Maximize Customer Lifetime Value with Personalization

In an increasingly competitive market, you must focus on improving the customer experience in order to gain incremental revenue. These days, customers are savvy and they know what they want. In fact, they demand it.  Improving customer experience for such savvy customers is no easy feat and a personalized shopping experience is something everyone expects these days. It has never Read more…

Mobile App Retention and Engagement Accelerate Growth

What’s the most important metric that provides real insight into the success of your mobile application? Mobile app engagement and mobile app retention. This shows how valuable your app is in the eyes of the user. This also enables you to gauge what’s working and what isn’t so that you can make necessary improvements to engage your customers and increase Read more…

Use AI to Engage and Retain your Most Valuable Customers

Dave Waters said, “Artificial Intelligence is the future and the future is here”! According to reports, almost 85% of customers’ relationship with a brand will be carried out without human interaction in the next 5 years, which is why companies across the world are fast leveraging Artificial Intelligence (AI) to significantly enhance engagement and customer experience. How can you retain customers in Read more…

Meeting Customer Needs and Expectations Drives Customer Retention and Loyalty

According to a report, almost 76% of customers expect companies to understand their needs and expectations.  It’s an indisputable fact that without paying attention to what your customers truly want, no business will last very long. Customers are very quick to jump ship if you are not prepared to readily meet their changing needs and expectations. According to a study by Read more…

Drive Retention and Win Customer Loyalty with Empathy

True, there are channels, content and technology to reach out to your existing customers or potential prospects, but making an authentic and emotional connection with them has never been harder. In a booming marketplace, understanding what makes your customers tick is essential to the success of your business. According to research, 80% of companies believe they deliver superior customer experience Read more…

Your Loyalty Program Name is a Direct Reflection of your Brand

They say, what’s in a name? Well, when it comes to loyalty programs, the name determines what your customer thinks about your company and your loyalty program even before they sign up for it. The name of your loyalty program sets the tone for  prospective shoppers and members. It shouldn’t just motivate them to join the program but also have Read more…

Subscription Loyalty Programs Increase Customer Lifetime Value

Ever since Amazon announced that it has touched 100 million Prime members, there has been a lot of discussion and chatter around subscription loyalty programs. Netflix also became very interesting when the officials reported 1.96 million new subscribers the very first quarter. Why do you think 100 million subscribers have raised their hands to sign up for this very successful Read more…

Engage and Retain your Most Valuable Customers with Content

It is a well known fact that customers leave if they are poorly treated or if they don’t feel connected with your brand. Accenture finds that 52% of consumers substituted or stopped buying a brand due to poor customer service, resulting in roughly $1.6 trillion losses in the U.S. itself. The only way to prevent such churn is to provide Read more…

Harness Customer Feedback To Improve Customer Retention

According to research, almost 68% of customers leave a company because they feel nobody cares. We all know that customer behavior is evolving with time and scoring repeat purchases means continuously coming up with products that your customers really want. But how do you know what they actually want? Through customer feedback! It’s not a growth hack, it’s what takes Read more…