Recent Posts

How Your Content Marketing Strategy Improves Conversions

  We live in a time where consumers are smarter than ever. They can spot an ad that’s just an ad from a mile away. You know what we’re talking about. They leave that used car salesman feeling and you immediately feel the need to take a shower. Unfortunately, we come from a world where that used to be effective Read more…

5 Tips for Launching your Customer Loyalty Program

  There are an estimated 4.38 billion internet users worldwide, that’s more than half the global population. A recent study by Forrester Data Consumer Technographics found that of those internet users, 72 percent belong to at least one customer loyalty program. With that many loyalty members out there, it is essential to have a strong loyalty program to promote your Read more…

How to Elevate Your Customer Loyalty Program

When it comes to customer loyalty and marketing for ecommerce, it’s crucial to stay on top of current trends. Simply having a plug-and-play loyalty program doesn’t do it anymore. It’s about creating a complete digital experience catered to your brand as well as your customers. But what can a retailer do to take their loyalty program to the next level? Read more…

Customer Loyalty Trends: the Growth of mCommerce

The trends toward mobile commerce are skyrocketing. Everything we buy, plane tickets, groceries, and fashions are all available at your fingertips. Way too often I’ve been in the gas station around the corner and realized I left my wallet a block away. Before this would have been embarrassing as they canceled my transaction but with the ability to mobile pay, Read more…

Annex Cloud Featured at SAP Customer Experience LIVE

  Next week Annex Cloud, an SAP-preferred vendor and leader in customer loyalty solutions, will be featured at this year’s SAP Customer Experience LIVE Conference in Orlando May 6-8. Leaders in the retail space gather from around the globe to discuss storytelling and the importance of positive brand experiences. Annex Cloud’s Chief Strategist Al Lalani will be presenting on the New Read more…

Walmart’s Rise of Ecommerce & Brand Loyalty

With the trend toward ecommerce, it can be tough for brick and mortar businesses. This year, longtime established retailers Sears and Payless filed for bankruptcy, while Toys-R-Us shut its doors for good. All three businesses have contributed their demises to the rise of ecommerce sites like Amazon, Alibaba, and eBay. It begs the question, how is it possible to make Read more…

Annex Cloud & Sugarfina Finalists at Customer Loyalty Awards

We are very excited this week as our team has been named finalists in two categories for the Customer Loyalty Awards! We will find out if we bring home the gold May 22nd at the Loyalty Expo in Charlotte, NC. A special congratulations to Sugarfina for being named a finalist for the CX Strategy Award, which highlights the industry’s most Read more…

5 Leading Enterprise Loyalty Programs in 2019

When you’re a company of a certain size, customers perceive your brand to blow out the competition online. The battle to attract and retain customers is more heated than ever, but building a custom enterprise loyalty program can feel like a daunting task. Numerous studies conclude that customers are more likely to stick with brands that offer a customer loyalty Read more…

10 Do’s and Don’ts for Customer Loyalty Programs

As consumers, we love customer loyalty programs. Who doesn’t love free things? Everyone from major retailers to your local mom and pop shop are implementing some sort of loyalty program to keep consumers coming back. According to the SBA, roughly 400,000 businesses are started each year and that’s a ton of competition just domestically. With an abundance of competition, it’s Read more…

White Paper: Micro-Experiences & The Secrets to Brand Loyalty

In our ever-expanding, digital world businesses have the unique opportunity to interface more regularly with consumers. In turn, consumers are looking for authentic brand experiences across their social media platforms, loyalty apps, and general online usage. These micro-experiences are an important opportunity to engage customers and make them feel like a part of your brands. Is your brand doing everything it Read more…