Recent Posts

How Overstock Found Customer Loyalty Success

Patrick Byrne originally launched Overstock in 1999 to sell excess inventory from failed eCommerce businesses at deep discounts. Today overstock features both excess stock as well as exclusive items manufactured for Overstock. Overstock has made a name for itself in the eCommerce market and it is considered a competitor to giant amazon, especially when it comes to home goods. It’s Read more…

Social Commerce: the Future of eComm & Customer Loyalty

  It’s 2019 and social media is evolving way beyond social purposes alone. Platforms like Facebook and Instagram have taken giant strides toward implementing a seamless eCommerce experience into its functionalities. From discovery to conversion, commerce can now be facilitated from your favorite social media channels, across devices and countless supportive apps. Social media and other digital platforms have entirely Read more…

Annex Cloud Integrates Storefront Reference Architecture (SFRA) on Salesforce Commerce Cloud (SFCC)

  Annex Cloud’s SFRA integration on SFCC allows customers to build sites faster with a full library of core site capabilities developed with industry best practices. Hundreds of out-of-the-box features include cart, checkout, homepage, product detail pages, and more. This partnership with SFCC allows brands and manufacturers to hone the digital experience, optimize their CTAs, and better retain customers. “We Read more…

7 Tips for Your B2B Loyalty Program

  We all love a good loyalty program. Who doesn’t want a perk for frequenting your favorite coffee shop or beauty bar? The problem is that a lot of businesses tend to think that their loyalty programs need to only exist in the B2C world but that simply isn’t true. It appears like B2C gets all the fun stuff but Read more…

How Fashion Brands Build Customer Loyalty

  What do brands like Nike, Tommy Hilfiger, and Gucci all have in common? They all have die-hard brand loyal fans. But why? A recent study conducted by Ello Media in the UK concluded that 3 in 5 people feel loyalty towards a particular fashion brand. With 60% of people indicating loyalty to brands, it is clear that customer loyalty Read more…

5 Trust & Transparency Stats Every Business Should See

  Technology has shifted the balance of power from businesses to customers as they have new abilities to research competitors, check reviews and communicate customer experiences. These same customers can also rally together online to demand accountability or change from a business due to positions on polarizing social or political issues, treatment of employees, etc. Transparency and trust hold more Read more…

Kroger: the Grocery, Retail, and CPG Powerhouse

  When you think of mass retail powerhouses, behemoths like Walmart, Amazon, and Target tend to be top of mind, ubiquitously associated with everything from groceries, apparel, beauty and home goods. One name that might not pop up as readily? Kroger. Kroger is arguably America’s most underrated grocery store with an estimated 2,764 stores nationwide. Reporting $121.2 billion in sales at Read more…

Building Brand Loyalty in the Automotive Industry

  The automotive industry is in constant flux. New technologies have exploded onto the scene with electric cars, autonomous vehicles, and assistive technologies. In addition, consumer preferences are tied heavily to economic growth and gas prices which can change rapidly. How can you make sure that your brand keeps up and stands out in this ever-changing market? How do you Read more…

Sugarfina Rewards Powered by Annex Cloud Earns Top Honors at Loyalty Awards

Sugarfina and Annex Cloud took home the Best Customer Experience Strategy Award for 2019, which highlights some of the industry’s most innovative CX loyalty designs. These awards recognize brands that are driving customer loyalty forward and successfully navigating today’s complex and evolving landscape. Awards were given across a total of twelve categories, each representing a key tenet of a brand’s interactions Read more…