Recent Posts

Rationale Behind Amazon’s Possible Acquisition Of Slack

Slack, the most popular enterprise communications platform, has always had moments of fame due to “who’s going to buy Slack” rumors. Last year, reports claimed that Microsoft was trying to scoop up Slack for a rumored amount, which could have been in the ballpark of $8 billion. It could have rivaled company's some of the biggest acquisitions (like Skype for Read more…

Target Is Consolidating Its Shopping Apps: Is It Enough To Help Declining Sales?

Retail giant, Target, is taking steps to improve its shopping experience and offer customers a more seamless experience. It has announced its plans to merge its Cartwheel savings app with the flagship Target app giving customers a single channel through which they can find in-store Cartwheel deals, map out their shopping trips, browse online and in-store inventory, make online purchases, Read more…

Live Chat vs Chatbots: An Overview

Edsger. W. Dijkstra, a pioneer in many research areas of computer science, has said: “The question of whether a computer can think is no more interesting than the question of whether a submarine can swim.” The truism of his statement is unfolding in front of us now amidst the exasperating modernization that is happening in the world of computer science. Read more…

Behind the Failures of Teen Retailers

Rue21 Inc.’s recent filing for Chapter 11 bankruptcy is yet another example of the failures of teen retailers to stay afloat in a changing commerce landscape.This cascading story that started back in 2010, if not earlier. American Eagle announced in 2013 that its third-quarter profits were down a whopping 68% from 2012. In the same year, Abercrombie & Fitch also Read more…

Fans Roll Out a Petition to Save Twitter…By Buying It!

When you see the White House press secretary printing out tweets and waving them around, you can realize how Twitter has become an integral part of the American lifestyle. Twitter has passed the phase where it could have become a one- trick pony by just remaining a plain person-to-person communication medium. Now, it means so many things to so many Read more…

Google Assistant Launches New eCommerce Features

Google is clearly aware of the incredible growth in e-commerce. To exploit it meticulously, over the years it has undertaken several successful ventures in e-commerce and payments, including Google Shopping, a mobile wallet, and delivery through Google Express. Once again, in order to successfully monetize Google Assistant--their AI voice assistant that made its debut at Google I/O 2016--Google is extending Read more…

Key Benefits of a Unified Platform for Loyalty, Referral Marketing, and UGC

In one study, Gartner advised businesses that if they manage customer experience well and meet or exceed their customers' expectations, they can see increased customer satisfaction, loyalty, and advocacy. The notable thing about this advice is the flow of the important elements that starts with customer satisfaction, moves on to loyalty, and ends with advocacy. A closer look will reveal Read more…

Cutting Edge Ways of Using UGC In Emails

With the constant waxing and waning of market and technology trends, the biggest challenge in front of marketers is to sketch out a marketing plan which will keep them afloat both fiscally and strategically. Considering that people upload around 1.8 billion images every day on social media and 80% of web content is user generated content (UGC), marketers have zeroed Read more…

Facebook Rewards and the Omni-Channel Loyalty Landscape

Keeping true to its innovative spark, Facebook has started testing mobile retail rewards. To improve connection between participating businesses and their customers, the social media giant is focusing on rolling out a mobile feature called Facebook Rewards, where users can scan a personalized QR code to score discounts or bonuses when they buy something in-person at certain shops. According to sources, Facebook Read more…

Listrak’s Top 5 Cross-Channel Strategies for CPG

The following is a guest post from our partner, Listrak: Consumer packaged goods (CPG) companies are navigating a time where e-commerce is growing more popular than in-store experiences. But when your business model and KPIs are tied to store shelf sales, how can you get your foot in the door with the e-commerce community consumers (increasingly) depend on? Marketers today must go Read more…