Recent Posts

Why Retail Referral Programs Need A/B Testing to Succeed

Congratulations on embracing referral marketing for retail.  By implementing a referral marketing program, you are already leveraging one of the best ways to maximize your profits per customer.  Marketing to customers who are already loyal is much better for the bottom line than constantly courting new customers.  Referrals are as close as you can get to instantly loyal new customers. Read more…

How to Amplify Your Product Review Platform with Email Marketing

Online product reviews have become an essential part of doing business for retailers and e-commerce companies.  Simply having a product review platform connected to your site is better than not having one, but that’s just the beginning.  Product reviews are only beneficial to customers and to the company itself if people fill them out honestly and in substantial numbers.  Anyone Read more…

4 Benefits of a Cloud-Based Loyalty Program

Some of you may remember the “McDonald’s Menu Song” promotion of the 80s.  Customers would receive a vinyl record containing the eponymous song, at the end of which was a message about whether they had won a prize.  Of course, rewards for customer loyalty are older than that. In A Christmas Story, Ralphie saved up enough Ovaltine proofs of purchase Read more…

21 Surprising Customer Retention Statistics for 2018

Simply increasing traffic to your website or store is becoming an outdated retail marketing strategy.  In 2018, you wouldn’t save up for an iPhone 3 or create a MySpace page, so likewise, you want a marketing goal that is relevant to the current market.  Customer retention is more important than ever and can make a massive impact on your business. Read more…

6 Ways To Boost Your Brand’s Average Order Value

Increasing your brand’s average order value (AOV) is one of the best ways to grow sales and revenue. By creating a strategy that compels new or existing customers to buy more items each time they shop and to spend more money on each order, you inevitably increase profitability. What are the best ways to make that happen? Figuring out how Read more…

The World’s Best Customer Referral Programs Have This in Common

The best customer referral programs provide a powerful tool for growing a business organically. When you use referral marketing, you are essentially employing a platform for satisfied customers to advocate on your brand’s behalf. That’s because people tend to trust recommendations from their friends and relatives. Here are a few tips and ideas to optimize your referral marketing strategy. Why Read more…

Why Gift Cards Make Spectacular Loyalty Program Rewards

If you’re brainstorming ways to encourage customer loyalty, consider the many potential benefits of using gift cards. These cards are a welcome addition to any retail or e-commerce loyalty program and offer the flexibility to get creative. Read on to discover what makes loyalty program gift cards one of the best ways to please your target audience and keep them Read more…

What to Look for When Choosing Question and Answer Software

People who visit your company’s website have questions about your products or services, and they’re looking to your brand for answers. How your site answers these questions will directly impact your conversion rate, retention rate, and your bottom line. Many major retail and e-commerce websites use question and answer software to segment, analyze, and answer user-generated questions. As marketing executives Read more…

The Secrets to an Insanely Lucrative B2B Customer Loyalty Program

Loyalty programs are common in B2C marketing, and although they may not be talked about as much in the B2B space, it’s nonetheless an important tactic for B2B marketers to consider. Many B2B buyers won’t be motivated by coupons or rewards points, but that doesn’t mean that B2B customer loyalty shouldn’t be a major focus for marketers. Here’s why. The Read more…

5 Shopping Cart Abandonment Solutions That Really Work

Online shopping cart abandonment has become a serious problem for many e-commerce and retail businesses. This very real issue will deplete your conversion rate unless you take the right measures. More than three of every four consumers visiting an e-commerce site leave their shopping carts full. Typical reasons consumers leave their online carts include excessively high extra costs, such as shipping Read more…