Recent Posts

Why Omni-Channel Loyalty Brings the Best ROI

Omni-channel loyalty can be the difference between life and death for a business. While plenty of customers will sign up for rewards, not all will return. Consumers opt for loyalty experiences that personalize, incentivize, and engage. Recent changes to the traditional points-for-purchase programs have forced companies to seek out new consumer loyalty solutions that not only meet current technological requirements Read more…

Annex Cloud Educates Industry at eTail East in Boston

This week, Annex Cloud hit the open road to set up shop at eTail East in Boston! We wanted to see what the industry has to say about the current climate of ecommerce and profitability. Our fearless leader Al Lalani gave a presentation on Retention in the Age of Distraction, which explained how the use of innovative rewards boosts customer Read more…

Why There is No “One Size Fits All” Customer Loyalty Solution

A loyalty program can truly run the gamut when it comes to features and functionality. However, some loyalty programs limit ecommerce and retail brands to plug-and-play, one-size-fits-all models. The problem with that is every business has different products, which means different goals and sales strategies. So how can a clothing brand and an electronics startup have the exact same loyalty Read more…

10 Most Important Features for Your UGC Software

UGC encompasses a variety of content types, whether it be photos, reviews, or even Q&A. Choosing the right user-generated content software can be the key to honing all of this content. In a market that is more likely to trust its peers over commercials, UGC is an investment. Keep in mind, however, that not all UGC programs offer the same Read more…

How to Choose the Best Rewards for Your Brand Loyalty Program

Creating an engaging brand loyalty program has become a large part of a business’ success. While reward programs were once simply a “points for purchase” or punch card-style customer loyalty solution, the competition inherent in the modern online market has given rise to programs that are more interesting and expanded; they include aspects such as visual commerce, referral marketing, and social Read more…

How to Build Brand Loyalty: 8 Actionable Ideas to Use Today

In today’s competitive market, companies are working hard to build brand loyalty. Traditional loyalty marketing strategies based on a simple “points for purchase” model can be expanded to retain customers and stand out from competitors. If you are looking for inspiration, here are several actionable ways—through loyalty programs and beyond—that you can inspire customer loyalty. Offer Surprise and Delight Points Read more…

Taking Customer Loyalty Programs to the Next Level: The Receipt Data Aggregator

Due to changing consumer trends and the availability of new technology, traditional loyalty programs are simply not enough to maintain consumer interest. Where, in the past, a brand could retain shoppers by offering points for purchases, brands are now expanding their customer loyalty programs to include a variety of functions and metrics. Modern loyalty software has also allowed companies to Read more…

5 UGC Campaigns That Generated Major Customer Engagement

User-generated content marketing encompasses a broad variety of items and actions, including visual commerce, question and answer sections, ratings and reviews, and more. While most consumers have lost trust in traditional advertising, many are willing to trust peers and peer-produced content. Meanwhile, an effective UGC campaign can also serve to engage current consumers with your brand. Here are a few examples Read more…

Customer Loyalty Marketing: Why Segmentation Matters

The development of new technologies and online marketing strategies has forced marketers to develop innovative ways of reaching consumers. Targeting prospects en masse, such as failing to personalize user experiences, creating “one size fits all” campaigns, or sending unsegmented email blasts, is futile and can result in your marketing being overlooked. Looking specifically at email marketing, as many as 73% Read more…

Optimizing Your Online Referral Program with Email Marketing

Email remains the preferred method of communication for most businesses. However, the average person deals with hundreds of emails per day, with many of them being advertisements or requests. Many emails are deleted immediately, which is why your online referral program’s email strategy needs to stand out. When you need a boost to your acquisition numbers, a lifecycle approach can be Read more…