Recent Posts

The Need To Offer Experiential Rewards In Loyalty Programs

Loyalty programs are often thought of from a limited perspective of the airline program that gives miles to frequent fliers or the retail program that gives scanty discounts to “so called” loyal customers. Even though there are numerous loyalty programs out there, I staunchly believe that most of them are plain marketing and discount programs disguised as loyalty programs. Of course, Read more…

Shining Perks Of Adding Mobility To A Loyalty Program

The avalanche-esque arrival of cell phones and internet connectivity has transformed the way customers are interacting with your business. Starting from brand discovery to researching your products and keeping up with your latest announcements, customers are using their cell phones as a gateway to explore your brand and engage with your business. This newly evolved consumer behavior isn’t shocking when Read more…

4 Reasons of Loyalty Program Abandonment….And How to Prevent It

19% of marketers listed loyalty acquisition at the top of their list as as a primary objective for 2017 and 57% of brands indicated they will increase their loyalty program budgets. Loyalty programs are now common among retail brands, but that doesn’t mean they’re all successful. Here are 4 reasons customers fail to or stop participating in loyalty programs, and Read more…

Can A Newly Launched Loyalty Program Save Buffalo Wild Wings?

In the midst of a downturn in business, award-winning wing restaurant, Buffalo Wild Wings (BWW) has launched a loyalty program. While there is little word as to whether this program is a direct result of the drop in sales, it seems like a safe assumption. BWW has seen better years, its sales have been declining for over a year and its Read more…

Rationale Behind Amazon’s Possible Acquisition Of Slack

Slack, the most popular enterprise communications platform, has always had moments of fame due to “who’s going to buy Slack” rumors. Last year, reports claimed that Microsoft was trying to scoop up Slack for a rumored amount, which could have been in the ballpark of $8 billion. It could have rivaled company's some of the biggest acquisitions (like Skype for Read more…

Target Is Consolidating Its Shopping Apps: Is It Enough To Help Declining Sales?

Retail giant, Target, is taking steps to improve its shopping experience and offer customers a more seamless experience. It has announced its plans to merge its Cartwheel savings app with the flagship Target app giving customers a single channel through which they can find in-store Cartwheel deals, map out their shopping trips, browse online and in-store inventory, make online purchases, Read more…

Live Chat vs Chatbots: An Overview

Edsger. W. Dijkstra, a pioneer in many research areas of computer science, has said: “The question of whether a computer can think is no more interesting than the question of whether a submarine can swim.” The truism of his statement is unfolding in front of us now amidst the exasperating modernization that is happening in the world of computer science. Read more…

Behind the Failures of Teen Retailers

Rue21 Inc.’s recent filing for Chapter 11 bankruptcy is yet another example of the failures of teen retailers to stay afloat in a changing commerce landscape.This cascading story that started back in 2010, if not earlier. American Eagle announced in 2013 that its third-quarter profits were down a whopping 68% from 2012. In the same year, Abercrombie & Fitch also Read more…

Fans Roll Out a Petition to Save Twitter…By Buying It!

When you see the White House press secretary printing out tweets and waving them around, you can realize how Twitter has become an integral part of the American lifestyle. Twitter has passed the phase where it could have become a one- trick pony by just remaining a plain person-to-person communication medium. Now, it means so many things to so many Read more…

Google Assistant Launches New eCommerce Features

Google is clearly aware of the incredible growth in e-commerce. To exploit it meticulously, over the years it has undertaken several successful ventures in e-commerce and payments, including Google Shopping, a mobile wallet, and delivery through Google Express. Once again, in order to successfully monetize Google Assistant--their AI voice assistant that made its debut at Google I/O 2016--Google is extending Read more…