Recent Posts

How to Build Brand Loyalty: 8 Actionable Ideas to Use Today

In today’s competitive market, companies are working hard to build brand loyalty. Traditional loyalty marketing strategies based on a simple “points for purchase” model can be expanded to retain customers and stand out from competitors. If you are looking for inspiration, here are several actionable ways—through loyalty programs and beyond—that you can inspire customer loyalty. Offer Surprise and Delight Points Read more…

Taking Customer Loyalty Programs to the Next Level: The Receipt Data Aggregator

Due to changing consumer trends and the availability of new technology, traditional loyalty programs are simply not enough to maintain consumer interest. Where, in the past, a brand could retain shoppers by offering points for purchases, brands are now expanding their customer loyalty programs to include a variety of functions and metrics. Modern loyalty software has also allowed companies to Read more…

5 UGC Campaigns That Generated Major Customer Engagement

User-generated content marketing encompasses a broad variety of items and actions, including visual commerce, question and answer sections, ratings and reviews, and more. While most consumers have lost trust in traditional advertising, many are willing to trust peers and peer-produced content. Meanwhile, an effective UGC campaign can also serve to engage current consumers with your brand. Here are a few examples Read more…

Customer Loyalty Marketing: Why Segmentation Matters

The development of new technologies and online marketing strategies has forced marketers to develop innovative ways of reaching consumers. Targeting prospects en masse, such as failing to personalize user experiences, creating “one size fits all” campaigns, or sending unsegmented email blasts, is futile and can result in your marketing being overlooked. Looking specifically at email marketing, as many as 73% Read more…

Optimizing Your Online Referral Program with Email Marketing

Email remains the preferred method of communication for most businesses. However, the average person deals with hundreds of emails per day, with many of them being advertisements or requests. Many emails are deleted immediately, which is why your online referral program’s email strategy needs to stand out. When you need a boost to your acquisition numbers, a lifecycle approach can be Read more…

20 User Generated Content Marketing Statistics That Demonstrate Its Undeniable Power

In today’s digital age, your customers can become your best advocates through user-generated content marketing. The right user-generated content platform can help you utilize photos, videos, and other media from your customers to help your business thrive. Most consumers are happy to share a photo, give feedback or answer a few questions when provided with the right incentive. Building a Read more…

10 Capabilities to Look for in Your Questions and Answers Software

A good question and answer platform can have plenty of advantages. For instance, consumers who can quickly find answers to their questions are much less likely to abandon their carts. Consumers who read a well-built and well-maintained questions and answers section will also feel more confident in purchasing your product. In order to create such content, you’ll need the appropriate Read more…

The 5 Types of Consumers Your Customer Loyalty Program Should Target

Loyal customers are crucial to the success of any business. Recent data has prompted many sellers to include customer retention programs as part of their overall marketing plan. After all, returning customers tend to spend, on average, 67% more than a newcomer. While cultivating a loyalty marketing program is crucial, it is also important to know that not all customers Read more…

Is Your Customer Review Platform Driving Conversions with These Features?

A strong ratings and reviews platform can be an immeasurable asset. While many U.S. consumers have lost faith in traditional advertising, the importance of reviews has escalated, with Americans trusting peers almost as much as personal friends. Studies are showing that over 90% of Americans read customer reviews before making a purchase and 84% trust reviews as much as personal Read more…

10 Benefits of Implementing a Customer Loyalty Program

Loyalty programs have been given new recognition in recent years for several reasons. First, because loyalty programs have a variety of benefits for companies, but also because they have become an expected part of the consumer experience. In today’s market, simply having a traditional loyalty program is not enough. In fact, a 2015 survey found that 42% of Americans will Read more…